(GugukluhayaT) Affectiva technology taps into people's emotions

Affectiva technology taps into people's emotions

Released on - Friday,01 April , 2011 -11:22
Computers may soon understand people better than their spouses do,
courtesy of innovations from startup Affectiva that expand on
groundbreaking sensing research at the Massachusetts Institute of
Technology (MIT).
Affectiva co-founder and MIT professor Rosalind Picard showed off the
fledgling firm's feelings-sensing applications at a Web 2.0 Expo that
ended Thursday in San Francisco.
[Affectiva co-founder and MIT professor Rosalind Picard showed off the
feelings-sensing applications at a Web 2.0 Expo] "Feelings are
complicated," she said. "Now, we can begin to measure them and learn."
Affectiva technology enables computers powering websites to scan web
camera imagery for facial expressions, eye movements, and gestures
that provide clues to emotional reactions to anything from film
scenes, to game action or ads.
"It is getting past wishful thinking and wondering to understanding
what is really going on, and that makes it much more actionable,"
Picard told AFP.
"We all have trouble reading emotional cues when we are on the Web,"
she continued. "Everybody who has been there for a while has been
misunderstood at some time."
People with Web cameras connected to computers were invited to try the
technology by viewing a set of ads online at an "Interactive: Analyze
Your Smile" page at forbes.com.
Picard provided a glimpse at a "Q Sensor" that can be strapped to a
wrist or ankle to assess when people are excited or bored. The sensor
measures electricity being conducted through the skin to determine
arousal.
A research version of the Q Sensor was available, with a consumer
model due out by the end of the year.
"There are therapists using this, there are parents using this, we had
a lawyer buy one the other day to measure his own stress," Picard said
as she pointed to a Q Sensor on her wrist.
"Anywhere there is emotion, there is an application."
Affectiva has built prototype eyeglasses with a small camera and other
technology in the frames.
Wearers engaged in conversations are signaled with tiny green, yellow,
or red lights when they are being captivating, losing a companion's
attention, or should simply shut up, according to Picard.
Research that led to the startup came from efforts to read the
feelings of people with autism or other conditions that rendered them
unable to effectively use words to communicate.
"We can't replace all the words they want, but at least we can read if
their frustration levels going up and they are ready to explode,"
Picard said.
"I just saw that we could make a difference in people's lives with
something to help them be better understood," she continued. "That is
what we are really after."
Picard also envisions Affectiva technology helping people to better
understand themselves and avoid situations like "buyer's remorse" by
letting their true feelings govern a purchasing decision.
"This is going to be amazing for the science," Picard said. "We could
really finally understand what the heck is going on with how people
communicate emotionally."

Via http://freeworldnewrbegining.blogspot.com/

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